Choose communication channel
When choosing a suitable communication channel, begin by asking yourself what, to whom and how you want to communicate. Depending on the circumstances and the specific message, choose a communication channel accordingly. As a ground rule, the impact grows when you use several channels which are linked with an overarching message.
Below you find some of the most common communications channels:
Website / Blog
- Gather information
- Personal views
- Short texts
- Links and photos
- 140 characters
- Deliver a quick overview
- Maintain relationships regularly
- Vital information that help the journalists in their work
- Plain message in the headline. Start with the most important piece of information
- Supply useful links, photos, videos etc.
Film archives (YouTube / Vimeo )
- Channel for storing, sharing and viewing videos
- Applicable to most formats and convertible for HD and mobile viewing
- Can be delivered by e-mail and broadcasted instantly
- Both private and public viewing
Bambuser /FLV format
- Streaming channel for live video broadcasting
- Quality dependent on the available equipment
- Supported by most mobile phones
- Films can be downloaded on to memory cards for editing. The edited version can then be uploaded to YouTube for viewing
- Live broadcasting via webcam
- Possible to film in private mode and streaming after security check
Photo archives (Flickr / Instagram)
- Work as photo archives, apps and social networks simultaneously. Available for both Iphone and Android.
- Flickr is free of charge for up to 200 photos. Can be used to upload pictures and arrange personal galleries.
To achieve the greatest impact, organise your communication channels in a flowchart.
Compiled in co-operation with Saimy Swärd/Arcada.