A concept is a feature or a characteristic. When working with concepts, we use a whole range of different elements that together work to create a feature and a specific ambiance.
From the locality, the venue, the decorations and the light or illuminations; every detail in the concept should add something to the final result. Invitations can be the starting point that set the picture and introduce the guests to what is going to happen, tickle their imagination and get them in the right mood for the event.
Remember to use all senses; sounds or music are as important as visual impressions.
For inspiration watch the videos from Nordic Kitchen Party in Cannes and New Nordic Computer Food event in San Fransisco in 2012.
Nordic Kitchen Party
New Nordic Computer Food
Photo: New Nordic Food II